Is it the Brand?
In fact, it would be correct to start with the following; If we take the International Brand literature as a guide (which is mandatory), unfortunately, we as a country have never had a brand...
If you can give your product an identity and differentiate it at the same time, you have created a "Brand". And if you can create a "Brand", there is nothing on earth that you cannot differentiate. A brand is the greatest asset a company can have. As the SubBrand family, we know that 'Brand' is not just a name or a logo. We, in accordance with the international brand science; "The brand is the name of the set of systems that offer a unique value proposition to the customer with its own identity," he says, and we establish and maintain this system in accordance with human nature and subconscious mechanisms.